YOU ARE NOW LEAVING THE ORDINARY SECTOR

HELLO THERE

       We are CRU, nice to meet you. We combine strategy, story, design and product to build extraordinary brands. Because ordinary ones are bad for business. And what good is a brand that’s bad for business?

GovTech Germany Poster
Ultramarin Website
G2K Business Card
WIN Creating Images
Symbio
One Thousand Website

MEET THE CRU

       Every designer, storyteller, strategist, project, product and multi hyphenate at CRU is one of the finest at their craft—and ready to be your personal liaison through the branding process. We’ve found that a lean and dedicated team yields the most consistently extraordinary results, and helps us build personal bonds that have real impact.

People behind CRU Brand Consultancy

In winemaking, ‹CRU› signifies extraordinary quality—a designation that we take to heart, especially when it comes to people.

SERVICES

       Extraordinary brands are made of a complex web of parts. Luckily we happen to understand all of them. Whether you want to refresh your current identity, build from the ground up, or need an outside perspective to shake things up, we’re ready to make something extraordinary with you.

Strategy

Every creative decision we make is based on thoughtful strategic insight. We work with you to identify the opportunities where your brand can make the biggest impact.

Discovery
Surveys
Interviews & Questionnaires
Insight Mining
Paneling
Planning
Visioning
Trust Architecture
Go-to-Market Strategy
Marketing Lead

Storytelling

A good Brand Story isn’t just anecdotal. It provides the source code, or screenplay, for how the brand feels, thinks and behaves. We’re here to help you tell that story.

Naming
Manifesto
Brand Story
Value Proposition
Key Messaging
Brand Tonality
Copywriting

DEsign

We believe that meticulous design is the cornerstone of every extraordinary brand and can help create compelling visuals or consistent design systems that help you look the part.

Visual Identity
Logotypes and Brand Marks
Typeface Design
Graphic Design Language
Brand Identity
Design System
Brand Collaterals
Digital Brandbooks
Art Direction
Brand Refresh
Brand Campaign

Experience

An extraordinary brand doesn’t exist in a vacuum. How your audiences interact with your brand is important, and we can help craft those experiences no matter the touchpoint.

Web Design
Web Development
Motion Design
Brand in Product
UX & UI
Content Execution
Place Branding & Wayfinding

HOW DO WE MOVE ON?

       You have a glimpse about us and how we like to work. In the end every business and situation is different. So tell us about yours.

CUSTOM TYPEFACES

       As a design-forward brand agency, we find immense value in crafting custom typefaces and logomarks. Here are just a few of our favorites that we’ve created throughout the years.

Custom Logotype
Korculaia

Korculaia

Custom Logotype
Tset

CRU Tset Logo

Custom Logotype
Careville

Careville

Custom Logotype
Merantix AG

CRU Merantix Momentum Showcase

Custom Logotype
LA MÆSON

La Maeson

Custom Logotype
Monsoon

Monsoon

Custom Logotype
Ultramarin

CRU Ultramarin Logo

Custom Numerals
Valuecase

CRU Valuecase Typography

Custom Logotype
Symbio

CRU Symbio Logotype

Custom Logotype
Bourben

Bourben

Custom Display Typeface
G2K Group

CRU G2K Typeface

Custom Logotype
Korculaia

Korculaia

Custom Logotype
LA MÆSON

La Maeson

Custom Logotype
Monsoon

Monsoon

Custom Logotype
Bourben

Bourben

Custom Display Typeface
G2K Group

CRU G2K Typeface

Custom Logotype
Symbio

CRU Symbio Logotype

Custom Logotype
Tset

CRU Tset Logo

Custom Numerals
Valuecase

CRU Valuecase Typography

Custom Logotype
Ultramarin

CRU Ultramarin Logo

Custom Logotype
Merantix AG

CRU Merantix Momentum Showcase

Custom Logotype
Careville

Careville