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HELLO THERE
We are CRU, nice to meet you. We combine strategy, story, design and product to build extraordinary brands. Because ordinary ones are bad for business. And what good is a brand that’s bad for business?
MEET THE CRU
Every designer, storyteller, strategist, project, product and multi hyphenate at CRU is one of the finest at their craft—and ready to be your personal liaison through the branding process. We’ve found that a lean and dedicated team yields the most consistently extraordinary results, and helps us build personal bonds that have real impact.
In winemaking, ‹CRU› signifies extraordinary quality—a designation that we take to heart, especially when it comes to people.
BRAND
SERVICES
Extraordinary brands are made of a complex web of parts. Luckily we happen to understand all of them. Whether you need to refresh your current brand identity, build from the ground up, or just want an outside perspective to shake things up, we’re ready to make something extraordinary with you.
Strategy
Every creative decision we make is based on thoughtful strategic insight. We work with you to identify the opportunities where your brand can make the biggest impact.
Brand Discovery
Team Surveys
Interviews & Questionnaires
Insight Mining
Paneling
Brand Planning
Visioning
Trust Architecture
Go-to-Market Strategy
Marketing Lead
Brand Architecture
Storytelling
A good Brand Story isn’t just anecdotal. It provides the source code, or screenplay, for how the brand feels, thinks and behaves. We’re here to help you tell that story.
Naming
Manifesto
Brand Story
Value Proposition
Key Messaging
Brand Tonality
Copywriting
DEsign
We believe that meticulous design is the cornerstone of every extraordinary brand and can help create compelling visuals or consistent design systems that help you look the part.
Visual Identity
Logotypes and Brand Marks
Typeface Design
Graphic Design Language
Brand Identity
Design System
Brand Collaterals
Digital Brandbooks
Art Direction
Brand Refresh
Brand Campaign
Experience
An extraordinary brand doesn’t exist in a vacuum. How your audiences interact with your brand is important, and we can help craft those experiences no matter the touchpoint.
Web Design
Web Development
Motion Design
Brand in Product
UX & UI
Content Execution
Place Branding & Wayfinding
HOW DO WE MOVE ON?
You have a glimpse about us and how we like to work. In the end every business and situation is different. So tell us about yours.
CUSTOM TYPEFACES
As a design-forward brand agency, we find immense value in crafting custom typefaces and logomarks. Here are just a few of our favorites that we’ve created throughout the years.
