A mobile banking brand for the mobile generation

Investing can feel stiff and uninviting if you’re just starting out. Thankfully, Trade Republic is hoping to change that. We created an identity that inspired trust in the emerging brand, while also feeling youthful and inviting.

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The Market
Online Brokerage

The Challenge
An unknown brand in a stuck and old market

The Outcome
The biggest market disruption after N26 in banking.
A brand that is based still today on the same narrative.

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Storytelling Brand Identity Market entry campaign

Brand identity Market entry campaign Storytelling Naming

Smartphone on leather surface displaying Trade Republic app with investment graph and download button.

Woman holding smartphone displaying Trade Republic app with mobile commission-free stock trading ad.

Modern metal podium with a flat top displaying overlapping Trade Republic logos on a light floor.

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Now used by millions worldwide, Trade Republic’s brand identity is synonymous with investing made easy, trustworthy, and worthwhile.

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Person holding phone showing stock app with portfolio value and percentage change charts.

Colorful concentric circles turning darker from center outward on a light gray background.

Hand holding a phone showing Coca-Cola stock price at 43.81 euros with an upward trend graph.

Three Daimler AG stock prices with arrows: green up at 54.78€, gray right at 53.92€, red down at 53.56€.

Young man in white shirt and black pants looking at phone outdoors with plants and buildings behind.

Smartphone screen showing stock investment app with graph, dividend info, and balance in euros.

Text in German about commission-free trading of stocks and ETFs with font samples below.

Do More With
Your Money.

Client

Trade Republic Bank GmbH

Project Team

Lasse Giese
‍Benjamin Clemens Nuebel
Jan Erlinghagen

Collaborators

Sarah Grote

Uli Henrik Streckenbach

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HOW DO WE MOVE ON?

There’s more where this came from. We’d love to assemble a costom case portfolio just for you...

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Our brand agency was founded in 2018. Currently we are a team of  16 branding experts. In total we have run over 100 brand projects already.

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