CRU Trade Republic Teaser

A mobile banking brand for the mobile generation

Investing can feel stiff and uninviting if you’re just starting out. Thankfully, Trade Republic is hoping to change that. We created an identity that inspired trust in the emerging brand, while also feeling youthful and inviting.

The Market
Online Brokerage

The Challenge
An unknown brand in a stuck and old market

The Outcome
The biggest market disruption after N26 in banking.
A brand that is based still today on the same narrative.

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Storytelling      Brand Identity      Market entry campaign

Brand identity      Market entry campaign      Storytelling      Naming

CRU Trade Republic LogoCRU Trade Republic Colors
CRU Trade Republic Platine
CRU Trade Republic InfographicsCRU Trade Republic Graphics

Now used by millions worldwide, Trade Republic’s brand identity is synonymous with investing made easy, trustworthy, and worthwhile.

CRU Trade Republic Social Posts
CRU Trade Republic PatternCRU Trade Republic Pattern
CRU Trade Republic Campaign
CRU Trade Republic Logo ADCRU Trade Republic Instagram

Do More With
Your Money.


Trade Republic Bank GmbH

Project Team

Lasse Giese
‍Benjamin Clemens Nuebel
Jan Erlinghagen


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Our brand agency was founded in 2018. Currently we are a team of
 16 branding experts. In total we run over 100 brand projects already.