WHAT MAKES A BRAND EXTRAORDINARY? GLAD YOU ASKED.
In winemaking, only wines from the finest vineyards are given the distinguished classification of ‹Cru›. It’s a designation that the winemakers of France revere with grave significance and one that we also hold in the highest esteem. It stands for an unflinching dedication to extraordinary quality—and so do we. We are CRU, and we create extraordinary brands.
.jpg)
project teams
We begin every branding project by selecting the CRU team members that will be the perfect fit, and will work on it from start to finish. By getting to know the inner workings of your organization this dedicated project team will be able to create something that’s distinct to your brand and with the greatest business impact.
The final, most crucial ingredient to extraordinary quality is quality time. Because at the end of the day we’re in the people business. The people you find at CRU are not only the finest people in their craft, but also fine people, full stop.
Our Clients
Here are the clients who have trusted us to guide them out of the ordinary sector.
Fintechs
Ultrascope
OWWN
Bitwala 2.0
Nuri (Strategy & Product)
Shush
Bitvavo
Hi-Techs
AppliedAI Institute
AI Campus
Merantix
Kausa
Certif.ai
Signatrix
Pacta
Mittelstand
KMC Kroatien
SDK Versicherungen
Monin
Landwärme
Neumann
Public Sector
Science & Startups
Deutsche Aidshilfe
Heimathafen Berlin
zlb — Zentrale Landesbibilothek Berlin
consultancies
Arieli & Company
pwc
Elaboratum
Management Partner
east Agency
other
La Mæson
Monin
Micky Oye
LingoAce
Eykt
Ithaka
Dealcode
Careville
Invests
While we love working on branding projects for clients, we can’t help building a few brands ourselves. From tiny homes, to AI-assisted finances, here are a few ventures that we’ve been exploring for ourselves.
