CRU Lead Forward Website

A new brand that is ready to help organizations everywhere launch change

Business transformation can be a tricky task—or a joyous occasion—depending on who you work with. Thankfully, the team at LEAD Forward make it the latter.

The Market
Business Consultancy

The Challenge
Needed a brand and visual identity with some more distinction.

The Outcome
A transformative brand identity for the experts in business transformation.

Visit Site ↗

Naming      Storytelling      Brand Identity      Web Design

website design      Brand identity      Storytelling      Naming      web design

CRU Lead Forward VisualCRU Lead Forward Visual
CRU Lead Forward Visual
CRU Lead Forward ColorsCRU Lead Forward Visual

Renaming the company LEAD Forward, we created a new visual identity that reflects their holistic outlook on transformation. A fully redeveloped website makes their services even more enticing. They also needed us to help rebrand their sister company, AI Consultancy Lead ML (see our case “One Thousand” for more on that).

CRU Lead Forward Website
CRU Lead Forward Social Posts
CRU Lead Forward IconsCRU Lead Forward Visual
CRU Lead Forward Website
CRU Lead Forward Visual


LEAD Mindsets & Capabilities GmbH

Project Team

Victoria Pineda Quiñónez
Kevin Chow
Liridona Salihi
Greer Chapman
Simeon Murzin
Sandra Stäbler
Jan Erlinghagen


Oliver Trajceski


      You want to discover more cases?
There you go!


      There’s more where this came from. Just tell us how we can be of help.

Our brand agency was founded in 2018. Currently we are a team of
 16 branding experts. In total we run over 100 brand projects already.