CRU Valuecase Website

A bold and distinctive brand for an innovative and unique product

Finally, a tool that helps salespeople sell to buyers the way they want to be sold to. A digital common ground where buyers and sellers can see eye to eye. Meet: Valuecase. 

The Industry
Sales Software

The Challenge
Needed to have a look and feel that matched their killer product.

The Outcome
A modern brand identity that helps them stand out in a crowded sector.

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Storytelling      Brand Identity      Type design      Website Design

website design      Brand identity      Storytelling      Type Design

CRU Valuecase Logo
CRU Valuecase SignetCRU Valuecase Signet
CRU Valuecase Graphics
CRU Valuecase Graphics
CRU Valuecase GridCRU Valuecase Grid

A comprehensive visual identity and tonality that helps the brand stand out in the crowded sales tool space. A newly developed website also makes their digital product shine.  

CRU Valuecase Social
CRU Valuecase Social Posts
CRU Valuecase Icon
CRU Valuecase IconCRU Valuecase Icon
CRU Valuecase Website
CRU Valuecase Website
CRU Valuecase Typography
CRU Valuecase ColorsCRU Valuecase Colors
CRU Valuecase Principals
CRU Valuecase Principals

The New Home
for Sales.


Valuecase GmbH

Project Team

Lasse Giese
Victoria Pineda Quiñónez
John Hearne


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Our brand agency was founded in 2018. Currently we are a team of
 16 branding experts. In total we run over 100 brand projects already.