CRU OneThousand Website

A provocative and impactful brand with a strong story behind it.

An AI consultancy that has set out to co-create 1,000 AI breakthroughs with their clients. Why 1,000? Because it’s big enough to make an impact, yet at a scale that they can master. It’s also the new high score for a game they just made up. Ready to play?

The Industry
AI Consultancy

The Challenge
Needed a brand that felt distinct and inviting—while still tech-y and professional.

The Outcome
A striking visual identity and website couples with a thought-provoking story.

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Naming      Storytelling      Brand Identity      Website Design

website design      Brand identity      Storytelling      Naming

CRU OneThousand Business CardCRU OneThousand Business Card
CRU OneThousand Logo
CRU OneThousand Social Posts

We renamed the brand One Thousand, after a goal their team set in a workshop. The name speaks to the playful yet pragmatic nature of the company. This also informed the offbeat and striking visual identity that was then fully developed into a website and collateral. 

CRU OneThousand ImageCRU OneThousand Image
CRU OneThousand Poster
CRU OneThousand WebsiteCRU OneThousand Website
CRU OneThousand Logo Tiles
CRU OneThousand Logo PatternCRU OneThousand Poster
CRU OneThousand Website
CRU OneThousand Website
CRU OneThousand Graphic

AI Breakthrough


LEAD Machine Learning GmbH

Project Team

Victoria Pineda Quiñónez
Benjamin Clemens Nuebel
Jonathan Robrecht
Greer Chapman
Simeon Murzin
Jan Erlinghagen


Oliver Trajceski


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Our brand agency was founded in 2018. Currently we are a team of
 16 branding experts. In total we run over 100 brand projects already.