CRU Flatex Website

A brand for a trustworthy online broker that has something to offer everyone.

With new investment platforms cropping up almost monthly it can be difficult to choose which one you want to trust with your money.
As Germany’s biggest and highest rated online broker, Flatex is the de facto choice for millions.

The Market
Online Broker across Europe.

The Challenge
Brokerage got a commodity. The competitive edge was not recognizable anymore.

The Outcome
A brand strategy, refreshed identity & campaigns for a new brand perception.

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Storytelling      Brand Identity      go-to-market

website design      Brand identity      Go-To Market      Storytelling  

CRU Flatex Super Sign
TypographyCRU Flatex Social Announcement
CRU Flatex Typography
CRU Flatex Typography
CRU Flatex CampaignCRU Flatex App Icon

Utilizing the «×» as a recurring visual motif, we created an identity that marks the sweet spot for Flatex’s intended audience. It appeals to both stock ticker monitoring veterans and set it and forget it investors alike.

CRU Flatex Campaign
CRU Flatex Social
CRU Flatex ImageryCRU Flatex Imagery
CRU Flatex Campaign
CRU Flatex ImageryCRU Flatex Imagery
CRU Flatex Ad
CRU Flatex Stadium
CRU Flatex Appp IconCRU Flatex Imagery

Invest in Your
Financial Freedom.


flatexDEGIRO Bank AG

Project Team

Lasse Giese
Victoria Pineda Quiñónez
Benjamin Clemens Nuebel
Greer Chapman
Jan Erlinghagen
Jonathan Robrecht


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Our brand agency was founded in 2018. Currently we are a team of
 16 branding experts. In total we run over 100 brand projects already.