A mobile banking brand for the mobile generation

Investing can feel stiff and uninviting if you’re just starting out. Thankfully, Trade Republic is hoping to change that. We created an identity that inspired trust in the emerging brand, while also feeling youthful and inviting.

The Market
Online Brokerage

The Challenge
An unknown brand in a stuck and old market

The Outcome
The biggest market disruption after N26 in banking.
A brand that is based still today on the same narrative.

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Storytelling      Brand Identity      Market entry campaign

Brand identity      Market entry campaign      Storytelling      Naming

Now used by millions worldwide, Trade Republic’s brand identity is synonymous with investing made easy, trustworthy, and worthwhile.

Do More With
Your Money.


Trade Republic Bank GmbH

Project Team

Lasse Giese
‍Benjamin Clemens Nuebel
Jan Erlinghagen


      There’s more where this came from. Just tell us how we can be of help.

CRU was founded in 2018. Currently we are a team of
 11 people. Our project count
 is: 105