Bold and mysterious brand for an ambitious undertaking

The German Government isn’t renowned for being quick to adapt to technological innovations. But that’s due to change thanks to the people at Govtech Campus Deutschland. An innovation hub that gives a direct line of communication and neutral ground to interface with the German government.

The Market
German State Innovation

The Challenge
A large undertaking that needed a brand with gravitas

The Outcome
A striking visual identity that aligns the state & the tech scene under one narrative.

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Storytelling      Brand Identity      Website Design

website design      Brand identity      Storytelling

Stark contrasts, mystical underpinnings and an air of gravitas all form the basis of the identity for GovTech Campus Deutschland. It’s a project that is large and ambitious, so we felt the identity and website should reflect this too.

The Source Code
of Our Republic.


GovTech Campus Deutschland e.V.

Project Team

Lasse Giese
Klara Hieronimus
Benjamin Clemens Nuebel
Kevin Chow
Sandra Stäbler
Nikola John
Jonathan Robrecht
Jan Erlinghagen


      There’s more where this came from. Just tell us how we can be of help.

CRU was founded in 2018. Currently we are a team of
 11 people. Our project count
 is: 105