An all-encompassing brand identity for a groundbreaking product.

In the world of automotive manufacturing, material cost and CO2 calculations can stop the design process dead in its tracks. No one knows this better than the industry veterans and tech obsessives at Tset, whose technology takes all the guesswork out of the process.

The Market
Cost & Carbon Management

The Challenge
Groundbreaking product that needed a brand to match.

The Outcome
A brand identity and website that simply explains their complex and innovative product.

Visit Site ↗

Naming      Storytelling      Brand Identity      UI/UX      Web Design

web      Brand identity      Storytelling      Naming      UI/UX

We worked closely with Tset to create an all-encompassing brand identity and website that simply explains the fairly complex workings of the company and their technologies, without skipping out on the details.  

This is Calculated Value.


Tsetinis Software GmbH

Project Team

Lasse Giese
Benjamin Clemens Nuebel
Kevin Chow
Sandra Stäbler
Jonathan Robrecht
Jan Erlinghagen


Oliver Trajceski
Virginia Bindi


      There’s more where this came from. Just tell us how we can be of help.

CRU was founded in 2018. Currently we are a team of
 11 people. Our project count
 is: 105