The Thread That Leads You Forward.
Organizations often have a degree of complexity that leads to disorientation and inefficiency. The companies in the field of QM and process software, Model Aachen and Orgavision, were already important solution providers for these challenges and wanted to merge.
This set the course for THE major player in the industry, for whom all doors should also be open internationally. But how were these two companies, so similar yet so individually established, to fulfill this grand vision?
What should the next chapter look like, given that many customers had come to love the existing state? By creating Ariadne we paved the path into a bright and united future.
The Industry
Quality Management and process optimisation software
The Challenge
Model Aachen and Orgavision were set to merge. What was missing was a new brand that could unite these similar, yet individually established companies and embody this concentrated expertise and its possibilities.
The Outcome
The two former competitors united to successfully establish Ariadne as the intended Single Source of Truth (SSOT). Leveraging this combined strength, the company is now virtually unrivaled in the DACH region and continues to expand into the European market with unprecedented brand recognition.








Client
Ariadne GmbH
Project Team
Lasse Giese
Laura Hermlin-Leder
Sandra Stäbler
Benjamin Clemens Nuebel
Josef Leininger
Collaborators
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Our brand agency was founded in 2018. Currently we are a team of 16 branding experts. In total we have run over 100 brand projects already.