For the somewhat stiff world of finance, the brand is a bold declaration of what they’re setting out to do

What Deep Blue achieved in chess, Ultramarin is bringing to capital markets: Allowing humans to make better investment decisions—aided by AI.

The Industry
AI Assisted Asset Management

The Challenge
A groundbreaking technology that needed a brand and visual identity that matched their vision. 

The Outcome
A full rebrand from the name up that lends intrigue and ambition.

Visit Site ↗

Naming      Storytelling      Brand Identity      Website Design

website design      Brand identity      Storytelling      Naming

A full rebrand from the name up. Inspired by IBM’s Deep Blue, we renamed the company Ultramarin and developed a full visual identity from there. This extended to their redesigned website and collateral.

The Future
of Investment Has
a Colour.


Ultramarin GmbH

Project Team

Victoria Pineda Quiñónez
Benjamin Clemens Nuebel
Jan Erlinghagen
Jonathan Robrecht


      There’s more where this came from. Just tell us how we can be of help.

CRU was founded in 2018. Currently we are a team of
 11 people. Our project count
 is: 105