CRU Ultramarin Logo

For the somewhat stiff world of finance, the brand is a bold declaration of what they’re setting out to do

What Deep Blue achieved in chess, Ultramarin is bringing to capital markets: Allowing humans to make better investment decisions—aided by AI.

The Industry
AI Assisted Asset Management

The Challenge
A groundbreaking technology that needed a brand and visual identity that matched their vision. 

The Outcome
A full rebrand from the name up that lends intrigue and ambition.

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Naming      Storytelling      Brand Identity      Website Design

website design      Brand identity      Storytelling      Naming

CRU Ultramarin WebsiteCRU Ultramarin Poster
CRU Ultramarin Website
CRU Ultramarin PhotographyCRU Ultramarin Photography

Eine komplette Neugestaltung, angefangen beim Namen: Inspiriert von IBM’s Deep Blue, benannten wir das Unternehmen in ›Ultramarin‹ um und entwickelten von dort aus eine vollständige visuelle Identität inklusive neu gestalteter Website und eines animierten Logos.

CRU Ultramarin Website
CRU Ultramarin WebsiteCRU Ultramarin Website
CRU Ultramarin Website
CRU Ultramarin Graphs
CRU Ultramarin Ultrascope
CRU Ultramarin PhotographyCRU Ultramarin Photography
CRU Ultramarin Website
CRU Ultramarin Social Posts
CRU Ultramarin Website

Die Zukunft der Geldanlage hat eine Farbe.

Client

Ultramarin GmbH

Project Team

Victoria Pineda Quiñónez
Benjamin Clemens Nuebel
Jan Erlinghagen
Jonathan Robrecht

MORE CASES

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wie geht es weiter?

      Und das war erst der Anfang. Gerne stellen wir Euch ein maßgeschneidertes Portfolio zusammen.

Our brand agency was founded in 2018. Currently we are a team of
 16 branding experts. In total we have run over 100 brand projects already.