A whole new brand identity and custom typography for an innovative AI Platform.

What’s the use of having data if you can’t make sense of it? G2K’s AI platform is an answer to that very dilemma. When they approached us, however, they needed a brand identity that was as impactful as their product—which they also needed help naming. So, we created an identity including a custom typeface, and dubbed their platform «Parsifal» after the Wagner Opera, giving them the dramatic weight their innovative tech deserves.

The Market
AI for Retail, Smart Cities & Industry

The Challenge
A complex, but great product for a very diverse target group.

The Outcome
Future proof branding, 30% increase of valuation in 2021 and the biggest AI Exit in Europe in 2023.


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Product Naming      Storytelling      Brand Identity      Web Design

web design      Brand identity      Storytelling      Product Naming

«Good2Type» is the custom typeface we created for G2K. Their platform, Parsifal, can be used by any industry from retail, to governmental, to medical care so we designed a typeface that is universally applicable. It’s equal parts professional and playful, while still feeling distinctly in the world of tech.

In an Increasingly Complex World, It’s Always G2K:
Good to Know.

Client

G2K Group GmbH

Project Team

Lasse Giese
Benjamin Clemens Nuebel
Jonathan Robrecht
Sandra Stäbler
Jan Erlinghagen

HOW DO WE MOVE ON?

      There’s more where this came from. Just tell us how we can be of help.

CRU was founded in 2018. Currently we are a team of
 11 people. Our project count
 is: 105