CRU Nelly Solutions out of home

Tech forward brand identity that still maintains a human touch.

Isn’t it ironic that the paperwork and bureaucracy of healthcare can be a bit of a headache itself? Thankfully, Nelly Solutions has just what the doctor (and patients) ordered.  

The Market
Practice Management App

The Challenge
Brilliant idea that needed a brand to express itself.

The Outcome
A brand identity that is friendly and inviting, just like your healthcare should be.

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Naming      Storytelling      Brand Identity      Website Design

website design      Brand identity      Storytelling      Naming

CRU Nelly Solutions KeyvisualCRU Nelly Solutions Poster
CRU Nelly Solutions Website
CRU Nelly Solutions Logo
CRU Nelly Solutions Imagery App Logo
CRU Nelly Solutions Imagery

Medical brands can be antiquated and stiff, but Nelly wants to bring some levity and fun to the space, while still maintaining an air of professionalism. So we pivoted away from the medical world, exploring warmer color palettes and lifestyle oriented imagery.  

CRU Nelly Solutions Business cards
CRU Nelly Solutions ImageryCRU Nelly Solutions Imagery
CRU Nelly Solutions Social Posts

Healthcare as it Should Be.

Client

Nelly Solutions GmbH

Project Team

Victoria Pineda Quiñónez
Benjamin Clemens Nuebel
Greer Chapman

HOW DO WE MOVE ON?

      There’s more where this came from. Just tell us how we can be of help.

CRU was founded in 2018. Currently we are a team of
 11 people. Our project count
 is: 105