Tech forward brand identity that still maintains a human touch.
Isn’t it ironic that the paperwork and bureaucracy of healthcare can be a bit of a headache itself? Thankfully, Nelly Solutions has just what the doctor (and patients) ordered.
The Market
Practice Management App
The Challenge
Brilliant idea that needed a brand to express itself.
The Outcome
A brand identity that is friendly and inviting, just like your healthcare should be.
Medical brands can be antiquated and stiff, but Nelly wants to bring some levity and fun to the space, while still maintaining an air of professionalism. So we pivoted away from the medical world, exploring warmer color palettes and lifestyle oriented imagery.
Healthcare as it Should Be.
Client
Nelly Solutions GmbH
Project Team
Victoria Pineda Quiñónez
Benjamin Clemens Nuebel
Greer Chapman
HOW DO WE MOVE ON?
There’s more where this came from. Just tell us how we can be of help.
CRU was founded in 2018. Currently we are a team of 11 people. Our project count is: 105
