Ordinary brands cost money. Exceptional ones earn it.
CRU is a brand agency for strategy, storytelling and design. We're at our best where the product needs explaining first: tech, finance, industry. We turn that into something that lands immediately.
-> G2K: 30% höhere Bewertung innerhalb von 12 Monaten.
Our Work
In 8 years we helped over 100 companies to rebrand, refresh and establish their brand.
Meet the Cru
In our branding agency every employee is one of the finest of their craft.
Every designer, storyteller and brand strategist is ready to be your personal liaison through the branding process.
We’ve found that a lean and dedicated team yields the most consistently results, and helps us build personal bonds that have an actual impact.
In winemaking, ‹CRU› signifies extraordinary quality—a designation that we take to heart, especially when it comes to people.
SERVICES
Brands break in different places.
Some need a sharper identity, some need to rethink their position, some need building from nothing at all. We start by working out which problem you actually have.
Brand Strategy
Strategy settles the questions everything else depends on: what the brand is for, who it's for, what it gives up to get there.
Brand Discovery
Brand Architecture
AlignmentBrand Planning
Positioning
Brand Behaviour
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Storytelling
A good Brand Story isn’t just anecdotal. It provides the source code, or screenplay, for how the brand feels, thinks and behaves.
Naming
Brand Storytelling
Value Proposition
Messaging Toolbox
Tone of Voice
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Brand Design
Design is where strategy becomes something people can see. We build systems precise enough that the brand holds together when your own team applies it without us.
Visual Identity
Logotypes and Brand Marks
Typeface Design
Design System
Brand Collaterals
Brandbooks
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Brand IMPLEMENTATION
Implementation is where the brand meets reality. , Your customers see a website and a product, your team sees a system they have to work with every day.
WebsiteBrand in Product
Motion DesignBrand Ambassadors
Education & Rollout
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You have a glimpse about us and how work and consult. In the end every business and situation is different. So tell us about yours.
In times, where good design is just not good enough anymore, we find immense value in crafting custom typefaces and logomarks as something you can truly own. Here are just a few of our favorites that we’ve created throughout the years.
