WE BUILD BRANDS THAT COMPOUND.

STRATEGIC
BRANDING

Branding Agency for Tech and Finance

Complex products, fast markets, trust as the deciding factor: that’s our world. From scaling startups to listed companies, our branding agency finds where you can win and builds a brand that keeps growing.

Smartphone showing investment app screen with stock graph and dividend info in German on gray background.

Two people looking at a computer screen displaying a 3D scanner and related text.

THE BRANDS
WE BUILT

In the last 9 years we refreshed, rebranded and guided the most ambitious teams and brands in Europe.

Trade Republic

Fintech

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G2K

AI Service Provider

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Zenta Solutions

SaaS

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Plan-B Net Zero

Energy and Infrastructure

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Allsides

Industrial AI

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Ultramarin

Fintech

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Flatex

Fintech

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All brands

BRANDING AGENCY
CRU

Dedicated Brand-Teams. Honest Opinions.

Our branding agency is built of strategists, storytellers and designers who ask until they understand your business, say what they think and stay long after launch.

In winemaking, ‹CRU› marks ground of exceptional quality. It can’t be copied, and what grows there gets better with time.

Get to know us ->

BRAND
SERVICES

Strategy → Identity → System. 
Built to Compound.

BRAND STRATEGY

Brand Strategy settles the questions everything else depends on: what the brand is for, who it's for, what it gives up to get there.
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Brand Research
Brand Alignment
‍Brand Planning
Brand Positioning
Brand Behaviour

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BRAND Storytelling

A good Brand Story isn’t just anecdotal. It provides the source code, or screenplay, for how the brand feels, thinks and behaves.

Naming
Brand Storytelling
Value Proposition
Messaging Toolbox
Tone of Voice
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BRAND Design

Brand Design is where strategy becomes something people can see. We build systems precise enough that the brand holds together when your own team applies it without us.
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Visual Identity
Logotypes and Brand Marks
Typeface Design
Design System
Brand Collaterals
Brandbooks
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BRAND IMPLEMENTATIOn

Implementation is where the brand meets reality. , Your customers see a website and a product, your team sees a system they have to work with every day.
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WebsiteBrand in Product
Motion DesignBrand Ambassadors
Education & Rollout

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LET’S TALK

Tell us about your business. We’ll tell you where your brand can help you win. 

Book a call

Custom typography

In times, where good design is just not good enough anymore, we find immense value in crafting custom typefaces and logomarks as something you can truly own. The favorites of our branding agency you can find here.

Custom Logotype
Korculaia