Custom brand typeface

There are few things that work towards creating a distinctive brand ecosystem better than a custom brand typeface. That’s why we at CRU GmbH — Brand Consultancy love designing bespoke letters and numbers. And guess what? It’s incredibly fun too! Even though this one was ultimately rejected as the client chose a different brand identity in the end. Nonetheless, I believe it’s worth sharing the creativity and effort that went into this proposal.

Jan Erlinghagen
Creative Director / Co-Founder